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Why
French Wine?
When
I walk into a wine store I am always overwhelmed with the number
of wines on display. Whether I am there to buy, sell, or deliver
wine, the number of wines from all corners of the world seems incredible.
What
makes one wine better than another? The easy answer may be that
nothing makes one superior to others, it is all a matter of personal
taste. At the next level, there are preferences. Some purchasers
are appalled at spending more than $X for a bottle of wine; some
seek wines from specific regions in the world; and there are those
who prefer certain grape varietals or styles of wine. These qualities
only touch the surface of personal desires in buying a bottle of
wine. So what makes French wine something to seek out? What is unique
about French wine? Why is it important that wine drinkers, at least
some of the time, check out French wines?
The
reasons are as legion as the number of choices facing someone in
a wine store. First and foremost, France has long held a worldwide
reputation for taking its food and its wine quite seriously.
In fact, beginning with Napoleon, efforts to classify and regulate
the production of wine were in place. This is the origin of the
source “place name” (e.g., Cotes du Rhone, Bordeaux, Champaigne;
as opposed to varietal name - Chardonnay) designation that many
wine drinkers find so difficult.
So
why name the place a grape was grown rather than the varietal? Simple.
The French have long recognized that a grape grown in one location
will have significantly different characteristics from the same
type of grape grown in a different locale. They have made such a
science of this that they distinguish when the same grapes are grown
5 kilometers apart. Thus the creation of the AOC (appellation d'orgine
controllée – literally, controlled designation of origin)
system based on the source of the grapes.

The
AOC system deserves an overview. There are 276
AOCs in France. Given that France is almost the same size as Texas
and that less than % of France is dedicated to grape cultivation,
this is quite formidable. At its foundation, an AOC recognizes what
the French refer to as “terroir,” meaning soil and its
characteristics – e.g., clay, mineral, pebbly, chalk as well as
exposition. Each AOC has its own administration which establishes
rules for the cultivation of grapes for that AOC. These rules range
from the number of vines in a row and the distance between rows,
to the amount of wine permitted to be produced and to whether the
harvest must be by hand or machine . No irrigation of the vineyards
is permitted - ever . All producers desiring the AOC designation
must scrupulously follow these rules. Throughout the growing and
production cycles, AOC administrators ascertain that the requirements
have been met. In making wine, there is an additional layer of regulation.
The wines themselves are regulated to limit the quantity that can
be produced, allowable production methods, whether or not blending
is permitted and the acceptable range for each component of a blend.
Moreover,
when a wine bears the name of a chateau or domaine, all the
grapes must originate from that chateau or domaine.
Finally, the resulting wine is tasted each year to
determine quality and “typicity” (meaning that there is a typical
wine of an AOC and all wines must be within this range). If the
wine is flawed or not typical, then the right to carry the AOC is
withheld. When a wine falls outside the AOC (which
a producer may elect because, for example, he or she wants to blend
grapes in a "non-AOC" range) it will dear the designation
Vin de Pays. These may also be exceptional wines.
How
is this different from New World wines?
The
hallmark of New World wines is consistency from one year to the
next. Vineyards are irrigated so that no matter the climate for
that year, drought or rain, the grapes that result will have similar
characteristics from year to year. A wine designated as “ Napa Valley
” must contain at least 75% of grapes from Napa Valley . Where do
the rest come from? It depends; perhaps Napa , or Colorado , or
France , or Texas , or . . . . If described as a Chardonnay, then
at least 85% of the grapes must be Chardonnay. What are the rest?
It depends. If a wine bears the name of a vineyard in California
does that mean that all of the grapes came from that vineyard? No.
But at least 85% of the grapes came from that vineyard. If a California
wine has oak, this does not necessarily mean that it has been aged
in oak barrels. It may mean that oak planks stirred the wine while
it was in tanks. Why are most American wines higher in alcohol?
Because sugar is often added to wines after pressing. In Europe
this practice is generally illegal. In short, for better and for
worse, American, Australian, Argentinian, African, etc. winemakers
have far greater flexibility in the production of grapes and the
formulation of wine than their European counterparts. Finally, New
World winemakers are not required to disclose the precise methods
for making their wines.
Why
try French wines? Primarily, French wines are useful to develop
a sense for wine itself and for the grapes that comprise it.
What are its strengths and limitations? What impact does climate
have on a vintage? How does drought effect the grapes? What does
100% Chardonnay taste like?
Moreover,
when you select wine that has been
made
at family vineyards, as opposed to an agribusiness wine, you are
likely to discover the impact of heritage and personality. Many
of France 's vineyards continue to be owned and operated by a family.
As many as three to four generations may live on the same vineyard
passing on generations of knowledge concerning the vineyard itself
and local winemaking. It is easy to recognize these wines because
in France when a wine has the name of a chateau or domaine on it
then all the grapes were grown at that place. The labels will carry
words like Proprietaire , Recoltant , Vigneron
, or Mis en Bouteille au Château. Unlike their
corporate counterparts, these winemakers do not raise then lower
the temperatures on their wines to kill all the yeasts only to add
them back again to make wine. These growers will provide a true
taste of a year's vintage.
Why
try French wines? Foremost, French wines are made for food. It is
a symbiotic relationship – each tastes better for the presence of
the other.
Enjoy
your dinner!
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